The biggest misconceptions about rebranding
Rebranding is a big deal for your company. Whether it is to rival aggressive competition or to make the steps to globalise your business, the strategy and positioning require much…
Opportunities don’t often come along
Grabbing opportunities with open arms is often easier to talk about than to actually do. Most people find themselves dreaming about being rich but never actually doing anything about it.…
When Is the Right Time to Redesign?
If you run a website, chances are you often wonder whether it is the right time to do a total redesign of the layout of your website. Redesign Your Website…
Without Credibility, No One Cares
In internet marketing, it’s really hard to show others that you are successful when you’re just beginning. You’ll hear many spout that bothersome question, “So how much income are you…
The greatest challenge internet users face is information overload
Information overload is a problem that a large number of us face every single day. This is one of the biggest concerns of the modern, digital age and it is…
Are You Selling Something Nobody Wants to Buy?
A good go-to-market strategy involves testing product-market fit and validating your idea with a minimum viable product (MVP). So, in theory, you shouldn’t ever be fully rolling out a product…
10 Inspirational Entrepreneurial Quotes
No one ever said it was easy being an entrepreneur. Whether you’re in the early stages of your startup, just secured funding for your startup or you are ready for…
7 Ways Marketers Can Reach Gen Z
A generation ago having a mobile phone, let alone a computer, that fits in your pocket was a novel thought but Generation Z was born with a mobile phone in…
4 Steps to Give Your Business a Digital Presence Overhaul
Spring is almost here, and now is the time to breathe a new life into your digital channels. What can you do to shed winter hibernation off your online presence?…