Using A.I. in Your Advertising

“AI is one of the most important things humanity is working on. It is more profound than, I dunno, electricity or fire,”

Sundar Pichai, CEO Google

Machine Learning is definitely the latest buzzword. But what does it mean, and how do you as marketer leverage it to generate more revenue in 2021?

In this video, our A.I. experts share simple steps to digital advertising success. Takeaways you can expect from this video include:

• Where machine learning really is in digital advertising in 2021
• What industries are currently using A.I. most efficiently (some saving over 75% on ad costs!)
• Actions you can do now to take advantage of machine learning and plan for the future
• How A.I. will navigate the “cookiepocalypse”
• Three actions you can take now to improve or implement your machine learning campaigns

About The Speakers:

Jalali Hartman is the Director of the A.I. Lab. Since 1999 he has been leading algorithmic-based innovations impacting organizations ranging from eBay.com to the NY Times. He has started or helped start 4 successful technology startups and has an extensive background in engineering, advertising, data analysis and conversion optimization.

Sunil Alvarez manages the success of all A.I. Lab Advertisers. He has extensive experience in ad tech and has worked as a Director of Marketing and Account Manager for a variety fo leading A.I. based advertising platforms such as Feathr and Charlotte.ai.

Want to go deeper on A.I.? Participate in our upcoming Fraud/Bot research! Thursday, April 22, 2021
How much fraud is there? Are your ads being seen? What can you do about it? How will the cookieless future impact the industry? Join us for a 60 minute Lunch & Learn where we explore the basics and discuss how your organization could potentially participate in this (free) research. The SharpSpring Ads A.I. Lab was created to use advanced technologies to improve digital advertising ROI for our customers. In 2021 we are working with a select group of advertisers to understand the basic fundamentals of advertising ‘fraud’ – including viewability, cookies and click and impression fraud.