Having a great online presence is one of the best local marketing strategies one can have.
But building up this online presence does not take overnight, but then you can speed up the process with some very important tools.
So here are the top 3 local marketing tools you need.
1. Website (Make sure it is mobile responsive)
Your first line of offense – when potential clients hear about you, the first thing they will do is visit your website. Get one, make sure it’s mobile responsive because most searches will come from mobile phones.
2. Social Media Presence
Share industry related articles here and basically interact with people. Most of the people that will follow you are business looking to learn from you, hanging on your every word on how to make their business better.
3. Strong Local Presence
Be it in the form of print materials or word-of-mouth. Having that strong local presence means that you’re the go to guy when a business needs your help when it comes to marketing their business, products and services.
Either you’re just starting out or you already have recurring clients it is still important that you keep on nurturing these 3 tools.
– Make sure your website is up to date with your current services
– Make sure you continuously interact with your client base through social media
– Make sure you strengthen your local presence by providing value not just to your clients but to other businesses as well
What these things provide you is the capability to interact with your crowd. Be it your clients or just someone who happen to stumble upon any of these. This will help you brand yourself as the authority figure. Give value, if possible, give out tons of value. Business will only talk to experts, to authority figures and with these, you will easily achieve that level of name recall.
“Who’s the expert in mobile? In marketing? In Local Marketing? “
The answer could very well be you!
In business, greatness does not come without training!
Share your marketing thoughts and ideas and become an expert in your field.
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