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How to achieve the 98 percent of people that leave your websitewithout converting sales
The Retargeting Playbook is a complete guide for digitalmarketers about how to achieve the 95 to 98 percent of people wholeave a brand’s web page without converting. Retargeting givesadvertisers the ability to stay in front of those people to bringthem back and close the deal. For this reason, retargeting hasemerged as a will have to have marketing channel, yet there’s a lack ofcontent that explains how the technology in reality works and bestpractices for the usage of it. Even marketing managers at large,sophisticated brands and agencies don’t have a strong graspof this evolving channel, and there are few good neutral sources onthe topic. Meanwhile, retargeting is the cornerstone of anyholistic digital advertising strategy since it improves the resultsof each other channel if implemented accurately. Unfortunately,most marketers are only utilizing the most rudimentary retargetingtactics and barely scratch the surface of its potential.
This book will be required reading for media buyers at digitalagencies, in-house marketing managers at companies in any vertical,performance marketers, and ecommerce managers.