Tag - online exposures

marketing blunders that hamper a startup's growth

Marketing blunders that hamper a startup’s growth

Sales and Marketing can either make or break a business. However, a lot of first-time entrepreneurs believe that if the product is really good, customers will come. That is not necessarily true.
When business is slow, one of the first places startups cut costs is marketing, when in fact they should be increasing their marketing budget.
Startups inherently face a number […]

Micro-Influencer Marketing

How Your Business Can Benefit From Micro-Influencers Marketing

Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there’s been a shift to a more authentic two-way conversation — via social media — based on discovery. Consumers prefer genuine recommendations from friends, family and micro-influencers, who tend to hold small, but fiercely loyal followings.
Due to this shift in the way […]

online marketing has changed the way we do local business

The Evolution of Online Marketing and What Impact it has on YOUR Local Business

About 15 years ago or as we like to refer to it, BG (Before Google), the marketing choices local business owners had to make were very limited and straightforward.
It generally consisted of the yearly decision regarding the placement and ad type in the Yellow Pages listing, the budget and ad planning for advertisements in local newspapers and perhaps […]

citations

Local Citations and How They Impact Your Online Visibility

Usually when you hear that you have received a “citation” it is a bad thing, but in the internet marketing world, the opposite is true. If you own a business and you have heard of or read about citations, you may have been confused about exactly what they are.
In simple terms, a citation in the online world refers to […]

Local Business Needs Digital Marketing

Three Reasons Your Local Business Needs Digital Marketing

You know you need to promote your local business, and we hope, by now, you have heard that you need to use some digital marketing techniques if you want to help your business grow and really compete in today’s marketplace.
You didn’t get to where you are now by making a lot of mistakes and poor choices, so […]

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