7 Success Tips for Women in Tough Businesses
A couple of years ago, in a “Women in Construction” session, I was asked to present my latest project accomplishment, and to share my experience in terms of the challenges…
Contagious : Why Things Catch On (Book Review)
If you want your product, service or cause to become the talk of the town – or the talk of the Internet – don’t rely on advertising. People trust their…
The greatest challenge internet users face is information overload
Information overload is a problem that a large number of us face every single day. This is one of the biggest concerns of the modern, digital age and it is…
Here’s why Remarketing Is Required For Your Product
If you still do not use remarketing (or retargeting) in your online strategy, it can be two things. Either you do not know very well how it works, or you…
3 Ways to Make Anything More Shareable Online
Millions of pieces of content are published every single day. It’s true that trends in social media have affected how your audience engages with your content — but that doesn’t…
6 Things You Must Do to Find out if Your Content is Engaging
You create a piece of content.You share it with the world and hope to engage your audience. But how do you know if it’s working? Which signals do you look…
Remarketing vs. Retargeting : Isn’t it the same thing?
There are two main terms you hear when talking about this approach : Remarketing and Retargeting. Since they pretty much sound the same, let’s explore the differences between the two,…
Top 3 Business Strategies for Online Entrepreneur
So, you want to be a successful online entrepreneur. But which business strategy do you choose? There seem to be so many out there, with each so-called guru touting a…
How Clever Retargeting Persuades Customers Who Looked But Didn’t Buy
Did you know that nearly 96 percent of your first-time visitors are not ready to purchase from your website right away? That means in most cases, in order to make…