Elon Musk has often spoken about the importance of brand perception and how it evolves. This quote highlights the idea that while a brand’s image might initially be shaped by…
Big, world-changing ideas do not come along often. And when they do, they can be incredibly hard for people to swallow. People like the status quo in fact and when…
– Brand Awareness. – Social clout. – Online presence. – Offline networking. Each one of these concepts has a place in entrepreneurship and points back to visibility, and visibility as…
Surely once you went to buy in a store, to have dinner at a restaurant or did tourism in such a place because someone recommended it to you. And the…
How to boost your engagement rate and reduce unsubscribes Getting people to sign up for your mailing list is easy compared to keeping them subscribed. And even if they stay…
How subject lines, preheader text, and the From field can convince recipients to click All the brilliant email designs and persuasive copy in the world matter little if your audience…
Creating a consistent brand for an online business is a highly effective way to get more customers and clients, to increase awareness of your organization and to generally propel yourself…
Marketing has always been an exciting part of being in business. There’s something thrilling about getting the word out about your business, product, or service. There’s no business out there…
I love you to the moon and back.. Extremely cliché, right? But why the moon? Why not the sun? Why not some planet such as Pluto or Mars? Actually, apparently…
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