Fixing the ROI Problem with Influencer Marketing
Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales…
How to drive mobile phone users to your local business website
There are about 4 billion mobile phone users globally and a fast growing number are using smart phones like Blackberry, iPhone and Android. The advantage of mobile phones is they…
Why Great Marketing Is Like a Great First Date
When you go on a first date with someone, do you tell them how wonderful you are and all the great things you can do, then ask them to marry…
How to Sell High-Ticket Items in 2018 With This New Approach to Online Sales
If you plan to sell high-ticket items this year, you need to change your tune because what used to work won’t in the future. Not long ago, you would find…
4 Easily Overlooked Reasons Your Online Business Is Not Thriving
Internet businesses have come to stay. According to a Hosting Facts report, there were over 3.26 billion internet users as of December 2015. This amounted to more than 40 percent…
Small Ecommerce Business Should Consider a Consultant
Running an ecommerce business is no walk in the park. It’s a multifaceted undertaking with a lot of moving parts — web development, retail merchandising, logistics, brand marketing, payment processing…
How to Create Compelling Online Content That Gets Traffic
In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master…
Why Marketing Is Not the Job for the Lazy?
Recent polls by TrackMaven showed the decline in engagement across social platforms. The study was examining major established social marketing platforms — Facebook, Twitter, Instagram and LinkedIn — and found…
How to Get a Great ROI on Your Influencer Marketing Plan
To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media,…