Marketing blunders that hamper a startup’s growth
Sales and Marketing can either make or break a business. However, a lot of first-time entrepreneurs believe that if the product is really good, customers will come. That is not…
6 Ways to Think Outside the Box When Marketing Your Small Business
Sometimes budget limits small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money. Six outside the box ways to do when marketing your…
How to Quickly Create Expert Content for Your Online Business
Everyone knows content is king — it’s what draws customers in and keeps them invested in your brand or company.You know that your audience can tell the difference between quality…
The 5 Elements of Storytelling Every Entrepreneur Needs to Know
Is it possible to be born an entrepreneur? The concept of following a particular career or lifestyle, predetermined at birth, is a controversial one, so I’ll just say this –…
3 Crucial Metrics to Measure When You Advertise In 2018
As leader of a business that relies on generating leads and sales online, your role is to understand the dynamics of the digital space, to generate the maximum possible ROI…
A Customer-Obsessed Approach To Email Marketing
More brands are recognizing the critical role email marketing plays in customer experience. It’s the center of every digital relationship, and can help foster personal connections, while also driving sales.…
4 Steps to Give Your Business a Digital Presence Overhaul
Spring is almost here, and now is the time to breathe a new life into your digital channels. What can you do to shed winter hibernation off your online presence?…
Fixing the ROI Problem with Influencer Marketing
Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales…
How to drive mobile phone users to your local business website
There are about 4 billion mobile phone users globally and a fast growing number are using smart phones like Blackberry, iPhone and Android. The advantage of mobile phones is they…