Measuring the impact of advertising campaigns is critical to optimizing a programmatic strategy.
Return on Investment (ROI) and Return of Ad Spend (ROAS) are the most meaningful metrics for tracking success according to our recent research with Ascend2.
In Metrics That Matter Most in 2020, our experts will walk through the top metrics marketers should pay attention to.
Covered in this webinar:
- What experts consider the most important metrics to track (backed by original research fielded in May 2020 by Perfect Audience and Ascend2)
- How to build a strong analysis process that will give you the insight needed to reach your goals
- How you can continually boost performance and lower your cost per acquisition by focusing on the right metrics/KPIs and cutting out the noise
- Behind-the-scenes look at our research findings from content expert Kathryn Hawkins, founder of Eucalypt Media, who surveyed the advertisers in our study
Watch the recording!
Check the slide deck:
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