In a time when women are fighting for pay equality, work-life balance and gender parity, there is one emerging industry where women dominate the scene: influencer marketing. Based on my…
Today, only 40% of sales representatives meet their quotas. Coming to the rescue, sales veteran Tim Sanders outlines a direct approach to overcoming hurdles in large business-to-business (B2B) sales. He…
If you want your product, service or cause to become the talk of the town – or the talk of the Internet – don’t rely on advertising. People trust their…
Information overload is a problem that a large number of us face every single day. This is one of the biggest concerns of the modern, digital age and it is…
If you still do not use remarketing (or retargeting) in your online strategy, it can be two things. Either you do not know very well how it works, or you…
There are two main terms you hear when talking about this approach : Remarketing and Retargeting. Since they pretty much sound the same, let's explore the differences between the two,…
So, you want to be a successful online entrepreneur. But which business strategy do you choose? There seem to be so many out there, with each so-called guru touting a…
Did you know that nearly 96 percent of your first-time visitors are not ready to purchase from your website right away? That means in most cases, in order to make…
At first glance, this 412 page to me appears to provide more than anyone might want to read about pre-suasion. You may find yourself both relieved and puzzled to discover…
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