Why social commerce isn’t trending yet
It was August 1, 2003: the country was still mourning the loss of the space shuttle Columbia, which had disintegrated upon re-entering Earth's atmosphere six months earlier and the Black…
Mistakes Startups Make on Social Media That Yours Can Easily Sidestep
If you are a new business owner, you likely know all too well that establishing a a [bctt tweet="Copying and pasting is for spammers, not entrepreneurs. #socialmedia " username="lenakhalid"] is…
Do You Drink More Coffee Than Elon Musk, Mark Zuckerberg and Other Creative Leaders?
The 1993 book Tastes of Paradise: A Social History of Spices, Stimulants, and Intoxicants explored the oft-stated theory that the real catalyst behind the industrial revolution was caffeine -- specifically…
12 Social Media Mistakes That Will Drive Followers Away From Your Brand
Smart brands know that an active social media presence is essential in today's digital marketing landscape. Most companies have the requisite Facebook, Twitter and Instagram accounts, and make a point…
Why Your Fitness Business Needs Video On Social Media
For fitness professionals, standing out in an inherently competitive and constantly growing market is no easy feat. With the rapid growth of the industry, gyms, boutiques and personal trainers are…
How Much Social Media Is Too Much?
Am I addicted to social media or just bored? According to Statista, daily social media usage of global Internet users amounted to 135 minutes in 2017 , up from 126…
Getting Influencers to Spread Your Brand’s Message
Influencer marketing is the process of connecting with influencers ie. people who have large followings in certain niches and can affect opinion - to increase the visibility of your own…
Do Successful Entrepreneurs Always Take Big Risks?
One of the things that make people wary of entering the world of entrepreneurship is that they are risk-takers by nature and they believe that they are going to be…
How will Ramadan affect local businesses?
Ramadan, the ninth month of the Islamic lunar calendar, started on 17th May 2018 and for Muslims it is the most holy month. As well as a time of fasting,…
9 Hashtag Marketing Tactics That Actually Work
With social network updates happening faster than you blink, using hashtags to raise brand awareness is not as easy as adding # to your target keywords. Brands must not only…