How Clever Retargeting Persuades Customers Who Looked But Didn’t Buy
Did you know that nearly 96 percent of your first-time visitors are not ready to purchase from your website right away? That means in most cases, in order to make…
Pre-Suasion : A Revolutionary Way to Influence and Persuade
At first glance, this 412 page to me appears to provide more than anyone might want to read about pre-suasion. You may find yourself both relieved and puzzled to discover…
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8 Fresh Stats About Social Video Marketing
Here are the eight latest statistics about social video, ripped straight from the pages of the 2018 Sprout Social Index. Learn them. Love them. Use them to create change in…
How to Find out What Customers Are Saying About your Business
If you own a business, there is a good chance you have spent many years, investing time, sweat and tears into building it, and have missed many family functions such…
4 Unexpected Social Media Platforms to Grow Your Brand Awareness
It's no surprise that social media marketing is crucial to business growth in 2018. After all, we're living in a digital world -- one where there are 2.62 billion social…
How To Sell When Nobody’s Buying (How to sell effectively!)
Desperate times call for desperate measures, and, when it comes to selling during an economic downturn, the survival of your business may depend on taking some radical, assertive action. Speaker,…
5 Marketing Strategies That Are Totally Outdated
What I found most fascinating about Mad Men were Don Draper's "hot" ad concepts, which, in retrospect, seem nostalgic and laughably retro. In the real world, marketing evolves parallel to…
A Happy Marriage Between Brands and Influencers
The popular online marketing buzz word of 2017 is "influencer marketing." While it's been around for a long time, it's just now evolved into its own specific category. My agency…
The 7 Disadvantages Local Businesses Face Online (and How to Beat Them)
Small and local businesses have flourished for centuries, and remain competitive even in today’s complex and multifaceted market. Now that businesses have the capacity to sell and promote themselves online,…