Metrics That Matter Most in 2020
Measuring the impact of advertising campaigns is critical to optimizing a programmatic strategy. Return on Investment (ROI) and Return of Ad Spend (ROAS) are the most meaningful metrics for tracking…
The best advertising should make you nervous about what you are not buying!
Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words “fragmented advertising” and “consumer-centric campaigns” and…