Use Social Media to Establish Expert Status
In today’s web-based market, social media is the most popular communication tool. However, just because social media sites are located online it doesn’t mean they can’t be a tool to…
The biggest misconceptions about rebranding
Rebranding is a big deal for your company. Whether it is to rival aggressive competition or to make the steps to globalise your business, the strategy and positioning require much…
Helpful tips to help business owners manage their online reputation
Successfully manage your online reputation. 1. Set Up Online Accounts and Monitor Them At the very least, your company should have a Twitter, Facebook and Google+ account. For many high-tech,…
How Should You Position Your Personal Brand?
There are many different ways you can position your personal brand in the market. Each will attract a different kind of clientele. How do you position your personal brand to…
Branding Yourself
Branding has undergone a fast paced evolution and today it has emerged into a very influential revolution in the print, electronic, outdoor and new media. Branding is a process that…
How To Make People Remember Your Gift This Holiday Season
As businesses are getting ready to send out their holiday gifts to customers, partners and vendors, it can be stressful to figure out what to actually buy for these people…
Here’s How LinkedIn is Used for Branding
Uniqueness is the key to standing out as a business. As cliché as it sounds, it really is true and is the reason why one among every 5 competing businesses…
Why Branding Is Crucial in Niche Marketing
When it comes to branding, most people tend to think of big brand advertising : Coca-Cola, McDonalds and Microsoft spend money on branding. But it doesn’t really apply to smaller…
The Benefits of Using Your Own Name in Your Branding
When it comes to creating a brand for a blog or a website you will have a ton of different options regarding how you want to approach the process. One…