B2B Social Media Insights For 2022
The pandemic has changed our entire world in the past two years, and B2B social media is no exception. Two years of people being stuck at home, glued to their…
8 Marketing Challenges for Small Businesses
It’s no secret that small businesses face a plethora of challenges. If you started your own business, you were probably faced with lots of “I could never do that” statements…
7 Most Effective Tactics for Your Ad Campaigns
Research of the Week filters through hundreds of research studies and finds the most interesting and thought-provoking research for marketing professionals. Then we provide practical strategies and tips on how…
The Importance of ‘Positioning’ Your Brand When You’re Just Starting Out
“Positioning” is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is,…
Here’s How LinkedIn is Used for Branding
Uniqueness is the key to standing out as a business. As cliché as it sounds, it really is true and is the reason why one among every 5 competing businesses…
Crucial Metrics to Measure Your Advertising and Marketing Efforts
As leader of a business that relies on generating leads and sales online, your role is to understand the dynamics of the digital space, to generate the maximum possible ROI…
Local Marketing Do’s and Don’ts
Local Marketing DO’s 1. TARGET : Your product should meet the needs of an extensive group of customers, but it is clear that you cannot target all the customers at…
3 Examples of Retargeting Strategies That Actually Work
Don’t you hate when you watch a buyer get close to converting only to do an about-face and leave your site? If there were just a way to get them…
How to use the internet to Promote your business ……even on a shoestring budget
The way you choose to promote your business can affect everything from the way your brand is perceived, to the customers you reach, and how well you do. In fact…