5 Ways Social Marketers Can Get Time Back
As social marketers, sometimes we just want the clock to stop. There are so many things on our to-do lists, not to mention endless meetings with stakeholders vying for attention…
13 Improvements to Immediately Make to Your Content Marketing
Stuck with your content marketing?You’re getting traffic. But not enough. You’re building email subscribers. But not enough. You’re generating sales. But not enough. We all need to revisit our content…
Social Media Marketing Is a Lot Tougher With Trust in Social Media Plunging
In the past year, research has revealed the negative health effects of social media and its negative impact on our society. Facebook has been heavily criticized for its laissez-fair handling…
How will Ramadan affect local businesses?
Ramadan, the ninth month of the Islamic lunar calendar, started on 17th May 2018 and for Muslims it is the most holy month. As well as a time of fasting,…
Social Video Marketing : What We Know for Sure
This week, Jen Joyce and I spoke about social video marketing at MarketMix 2018. In the ever-changing social ecosystem, it can be hard to make definitive statements about what…
9 Hashtag Marketing Tactics That Actually Work
With social network updates happening faster than you blink, using hashtags to raise brand awareness is not as easy as adding # to your target keywords. Brands must not only…
How to Measure and Benchmark Your Instagram Influencer Program
Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? And whose popularity translates into better results?10 Social Lessons from Instagram InnovatorsBefore brands plan…
Reach More Customers with Influencer Marketing
A trusted brand recommendation is important when attracting the right leads. High-level influencer connections can help you connect with those prospects, which can make a significant impact on your visibility…
48 Marketing Tools to Consider for 2018
What are the hottest marketing tools you should be using in 2018?As we test out a lot of tools, we are going to share the tools we use on a…