48 Marketing Tools to Consider for 2018
What are the hottest marketing tools you should be using in 2018?As we test out a lot of tools, we are going to share the tools we use on a…
How Conversational Commerce will Affect your Business
Have you noticed that some brands are increasingly looking at how they engage in conversations with their audience?Chatbots, Slack groups, Whatsapp groups, LIve chat…Some of it is intentional and some…
5 Reasons Why You Need to Take Advantage of Influencer Marketing
Influencer marketing is one of the hottest, and effective, ways to get your brand in front of a massive targeted audience. Why? Because it works, and works extremely well. My…
3 Reasons Why You Should Engage With Micro-Influencers
Influencer marketing is not a new thing; it’s been a useful tool in advertising since the 1700s, when chinaware brands like Wedgewood used royal endorsements. From 1875 to the early…
5 Ways to Prepare for a Launch with Social Media
I was talking to a coworker in the kitchen today. He’s co-writing a children’s book with his kids (aww!). The launch date is the end of this year, and he…
3 Crucial Metrics to Measure When You Advertise In 2018
As leader of a business that relies on generating leads and sales online, your role is to understand the dynamics of the digital space, to generate the maximum possible ROI…
5 Ways Startups Find the Ideal Social Media Influencer
Whether you are launching or you have been in business for a while, identifying social media influencer who can benefit your brand is critical to your success. For many brands,…
A Minimalist Approach to Social Media Marketing
Social media marketing is beneficial for a number of reasons. It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities…
Fixing the ROI Problem with Influencer Marketing
Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales…