Digital Marketing

Why Marketing Is Not the Job for the Lazy

Why Marketing Is Not the Job for the Lazy?

Recent polls by TrackMaven showed the decline in engagement across social platforms. The study was examining major established social marketing platforms — Facebook, Twitter, Instagram and LinkedIn — and found that even one of the fastest-growing platforms on the market, Instagram, has seen a drop as large as 25 percent in just one year.
This is not a huge surprise […]

influencer marketing plan

How to Get a Great ROI on Your Influencer Marketing Plan

To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media, those who have marketed the same way for years think that influencer marketing is flimsy and ephemeral. Some just don’t know how it works or are unwilling to take […]

Dont Aspire to be the cheapest be an entrepreneur

Don’t Aspire to be the cheapest, Be an Entrepreneur

Price is always an emotive issue. Have you ever heard these statements or as an entrepreneur, you utter it yourself? :
– We have to lower the price to keep in line with the competitors.
– How to sell at this price?
– I couldn’t make the sale Boss, the customer was putting too much pressure on me to lower the […]

marketing your small business

6 Ways to Think Outside the Box When Marketing Your Small Business

Sometimes budget limits small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money.
Six outside the box ways to do when marketing your small business that are both inexpensive and effective.
1. Get personal.
Customers love the opportunity to make something their own. Studies have shown that 56 percent of consumers said receiving a […]

Create Expert Content for Your Online Business

How to Quickly Create Expert Content for Your Online Business

Everyone knows content is king — it’s what draws customers in and keeps them invested in your brand or company.
You know that your audience can tell the difference between quality content and substandard work, but you also know you can’t spend days or even hours on a single project — you have to keep feeding the beast. 
But, how can […]

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