Digital Marketing

Using Holidays to Your Advantage

Using Holidays to Your Advantage

When putting together a direct mail campaign, you want an angle that will make you stand out from your competition. You want to send out unique sales pieces that will grab your customers’ attention and hold it. You want something that interests them. One great way to connect with people is to give them something they can relate to. […]

Digital Presence

4 Steps to Give Your Business a Digital Presence Overhaul

Spring is almost here, and now is the time to breathe a new life into your digital channels.
What can you do to shed winter hibernation off your online presence?
1. Streamline your presence.
First things first, let’s get organized. If you don’t already have one, create a master list of passwords and channels your business is present on. Make sure […]

influencer-marketing1

Fixing the ROI Problem with Influencer Marketing

Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales. But it’s also a testament to how little those in it — the brands and influencers alike — really understand it.
From the outside, influencer marketing is pretty simple and perfectly tailored […]

facebook digital marketing channel

8 Reasons Facebook Will Beat All Other Digital Marketing Channels This Year

Marketing is the key to success for any business. If you’re already an entrepreneur or planning to launch your startup this year, it’s crucial to have your marketing strategy in place right away.
It’s very important that you set a budget and try one marketing channel at a time to see the ROI and decide whether to keep at it […]

business mobility

The Top 5 Reasons You Need Business Mobility

Mobile usage, employee mobility and remote workers are a way of life in today’s workforce. If you don’t believe it, here are a few supporting facts:

From 2010 to 2015, internet usage on desktop and laptop devices stayed fairly flat while mobile usage increased by 600 percent. 
Smartphone ownership has grown from about 30 percent in 2011 to nearly 80 percent in […]

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