Digital Marketing

Reasons Your Online Business Is Not Thriving

4 Easily Overlooked Reasons Your Online Business Is Not Thriving

Internet businesses have come to stay. According to a Hosting Facts report, there were over 3.26 billion internet users as of December 2015. This amounted to more than 40 percent of the world’s population. In addition, the report showed that digital interactions influenced retail sales to the tune of $2.2 trillion in 2015. Another mind-blowing statistic: There are currently […]

No Money to Start a Business? No Problem.

No Money to Start a Business? No Problem.

You might be limited to a strict budget when you want to start a business, but that doesn’t mean you don’t have any options. It is possible to start a business with very little money, if you have the right combination of skills, work ethic and marketing know-how.
According to Chris Guillebeau, author of The $100 Startup :
“To succeed […]

building trust

PageRank Is Dead. What Marketers Need Now Is Trust Flow

Poor PageRank. We knew it. We used it. We sang its praises.
But, alas, PageRank is dead. And the world has changed — at least when it comes to search engine optimization (SEO), scoring and optimization.
As an industry, we’ve had some time to get adjusted. John Mueller announced in 2013 that Google would no longer be updating Toolbar PageRank — […]

Tito’s Vodka Distills Success out of Email Marketing

How the first legal distillery in Texas branched out with email marketing

Recent statistics have often led brands to believe that social media is the best place to reach a young audience. However, social media networks are not the only avenue of marketing. As Tito’s Vodka found out, the greatest way to […]

online marketing has changed the way we do local business

The Evolution of Online Marketing and What Impact it has on YOUR Local Business

About 15 years ago or as we like to refer to it, BG (Before Google), the marketing choices local business owners had to make were very limited and straightforward.
It generally consisted of the yearly decision regarding the placement and ad type in the Yellow Pages listing, the budget and ad planning for advertisements in local newspapers and perhaps […]

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