Digital Marketing

great marketing and great first date

Why Great Marketing Is Like a Great First Date

When you go on a first date with someone, do you tell them how wonderful you are and all the great things you can do, then ask them to marry you? Probably not.
And yet, this is exactly what the vast majority of startups and small businesses do when it comes to their marketing materials. Whether it’s a brochure, a […]


The 5 Elements of Storytelling Every Entrepreneur Needs to Know

Is it possible to be born an entrepreneur? The concept of following a particular career or lifestyle, predetermined at birth, is a controversial one, so I’ll just say this — I began my entrepreneurial journey at a very young age, and I feel that I am meant to follow the path I’m on.
I love everything that being an entrepreneur […]

Using Holidays to Your Advantage

Using Holidays to Your Advantage

When putting together a direct mail campaign, you want an angle that will make you stand out from your competition. You want to send out unique sales pieces that will grab your customers’ attention and hold it. You want something that interests them. One great way to connect with people is to give them something they can relate to. […]

Digital Presence

4 Steps to Give Your Business a Digital Presence Overhaul

Spring is almost here, and now is the time to breathe a new life into your digital channels.
What can you do to shed winter hibernation off your online presence?
1. Streamline your presence.
First things first, let’s get organized. If you don’t already have one, create a master list of passwords and channels your business is present on. Make sure […]


Fixing the ROI Problem with Influencer Marketing

Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales. But it’s also a testament to how little those in it — the brands and influencers alike — really understand it.
From the outside, influencer marketing is pretty simple and perfectly tailored […]


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