Retargeting

Social media is a powerful marketing channel but it’s not all about building traffic. In fact, it’s not really about building traffic at all, because focusing on clicks means brands…

As businesses face new challenges in this digital age, there is a growing emphasis on value-driven, highly customized marketing (and that’s where account-based marketing comes in). This is especially true…

To keep up with what users want (and its popular step-sister, TikTok,) it seems like Instagram is coming out with a new update or feature every day. Between changing feeds…

Have you ever caught yourself saying something like “I do social media for companies, but I don’t really look at my own channels!” or “I build websites for my clients,…

There are many different metrics for marketers to potentially keep track of, and some aspects of digital marketing can be harder to quantify than others. Nonetheless, it’s always helpful to…

The importance of link building is changing, slowly but surely, no matter how much small business wants to keep things the same. In the past, link building started as a…

Investing in continuing education by taking advanced training courses and gaining new certifications is more important now than ever before. The challenges posed by today’s tough economic landscape have made…

What do psychologists have in common with marketers? Well…a lot, actually. Both look at human behavior to help predict the actions that a person might take. One of the ways…

Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the…