Choosing the Right Frequency for Email Marketing Campaigns
One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Your…
Revenue Rockstars Advice from Karl Sakas
Karl Sakas continued our Revenue Rockstars Series with a recent live-streamed session entitled “What CMOs Say When You’re Not in the Room … And How It Can Help You Grow…
Optimizing and Testing Your Email Campaigns
How to refine and test your subject lines, pre-headers, personalization, and more It can take a lot of trial and error to get your email marketing strategy delivering the results…
How to Get Smart About Retargeting Ads
Paid advertising is often one of the most expensive aspects of your marketing budget. It’s infamously difficult to strike a balance between high cost and high reward. While retargeting…
How to Plan Your Content Marketing Strategy for Your Project Launch
Plan Your Content Marketing Strategy Launching a new project is overwhelming: You need to think about so many things at a time that most people get seriously stressed. I always…
How to Convert Data into Actionable Results
Best-in-class marketers are 56% more likely to use data and analytics platforms. Why? Because the best marketers know that data, when used well, is the best way to get results…
How to Use Retargeting Ads for Your Business
Recently, wine retailer Convive Wines expanded their target market, rolled out online ordering and delivery, and improved their ROI — all during a pandemic! How did they do it? With…
Best Digital Marketing Tools for Your Business
The evolution of marketing in the digital marketplace has forever changed the way companies conduct business. With the opportunity to reach a much broader audience than ever before, brands are…