Today’s Top 9 Digital Marketing Buzzwords
Algorithms? Automation? AI? Sounds like science fiction but it’s just another day in the digital marketing space. Flush with new technologies, this industry is always evolving. And new concepts beget…
Using A.I. in Your Advertising
“AI is one of the most important things humanity is working on. It is more profound than, I dunno, electricity or fire,”Sundar Pichai, CEO Google Machine Learning is definitely the…
Increasing Your Sales by Testing Price • Perfect Audience Blog
The psychology behind price tells us that the way we present price can have a huge impact on the success of a sale. Deborah O’Malley, founder of GuesstheTest.com, explains the…
The Evolution of Performance Marketing • Perfect Audience Blog
The field of digital marketing is ever-changing, but there are proven strategies you can take advantage of that still stand the test of time. Mike Grehan of Acronym and Todd…
Last Minute BFCM Strategies for E-Commerce Sites • Perfect Audience Blog
It’s no secret that Black Friday and Cyber Monday sales are getting more popular every year. The National Retail Federation has reported that approximately 20% of total annual retail sales…
How to Build Pages that Convert
Why aren’t more of your website visitors converting? In this session, our panelists will walk through how to turn your website visitors into REAL leads. We’ve taken well-known UX principles,…
Integrating Email into Your Marketing Plan • Perfect Audience Blog
Remember when the world thought email was on its last leg…? 🙃 Today we know more than ever just how effective email can be when done right. Jeanne Jennings, of…
Experts Tell All – Which Metrics Are The most Important? • Perfect Audience Blog
If you are using a multichannel advertising platform, you will be able to easily collect this data to conduct your evaluations. But which of these metrics are most useful? Obviously,…