How do marketers and advertisers know when they’re meeting their strategic business goals? Marketing Metrics are a great tool for getting to know your audience and how they interact with…
What are your goals as a marketer and advertiser? Identifying your ultimate performance goals will help you decide how to tackle your marketing strategy. What does success look like to…
There are over 660 million users on LinkedIn.It’s where loads of small business owners and entrepreneurs spend their time.61 million LinkedIn users are senior level influencers and 40 million are…
Guest post written by: Ryan Gould, Vice President of Strategy and Marketing Services, Elevation B2BEmail remarketing — or as some call it, email retargeting — may seem old school in an era of…
As advertisers, we interact with data-driven automation, machine learning, and artificial intelligence on a daily basis. Google Adwords, Facebook Advertising, Perfect Audience, and other major ad platforms all use advanced…
Upcoming Webinar!Join us Thursday, September 3 – How to Work WITH Advertising AI Shiv GuptaU of Digital Jalali HartmanPerfect Audience A.I. Lab Dr. Dan BeckerDecision.ai As advertisers, we interact with…
The goal of advertising is always the same; to drive business, sales, or conversions. You need conversions to make money. You need impressions to lead to conversions.At Perfect Audience, we…
We’ve covered seven 15-minute strategies for setting up hyper-profitable campaigns — whether retargeting or not — plus some bonus material! Find the recording below.#1. Retargeting is a must for all…