Retargeting

Good marketers know that not every strategy is created equal. Sure, many strategies are effective across industries, such as social media and email marketing. But marketers still need to understand…

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Ideally, you’ll bring all these tactics…

Marketing campaigns are fun to draw inspiration from. Some of 2021’s marketing campaigns were great examples of the state of our industry, what’s going well, what’s changing, and what’s to…

Links have been the hottest SEO topic for years, and there’s a good reason for that. Google started with an innovative algorithm that used “links” as “votes,” the more backlinks…

Do you ever get stuck in a call to action (CTA) rut when building emails? Or end up using the same call-to-actions over and over? It’s understandable. Especially when you…

When it comes to email marketing for agencies today, most agree that an effective email marketing program is critical to the success of their marketing strategy. It’s exciting to see…

Has marketing ever existed without data? Even in the days of traditional marketing, brands would survey customers and test audiences. Digital marketing took those old methods, flipped them on their…

As we approach the new year, we’re all looking for ways to do something new and become better. If you’re still working on your SEO resolutions, here are three ideas…

Email Marketing Frequency Best Practices These days, email marketers of every kind know the importance of keeping in touch with your target audience. To stay top-of-mind, you must regularly email…