Branding on Social Media : Building a Strong Digital Identity
In today’s digital-first world, social media is more than just a place to share photos or connect with friends — it’s a powerful tool for businesses and personal brands to…
Brand is just a perception, and perception will match reality over time. – Elon Musk
Elon Musk has often spoken about the importance of brand perception and how it evolves. This quote highlights the idea that while a brand’s image might initially be shaped by…
4 Reasons Why Social Proof Is Essential to Building Your Brand
– Brand Awareness. – Social clout. – Online presence. – Offline networking. Each one of these concepts has a place in entrepreneurship and points back to visibility, and visibility as…
Why Use Hashtags In 2022
If you’re still puzzled that the pound sign is now called a hashtag — it’s okay. Truly, internet speed is exponentially quickening. However, you can get ahead of the curve…
Customer storytelling : what do you want them to tell about you?
Surely once you went to buy in a store, to have dinner at a restaurant or did tourism in such a place because someone recommended it to you. And the…
7 Bullet-Proof Ways to Drive More Traffic to Your Blog Posts Using Video
This is a guest post from our friends over at Wave.video who know a thing or two about creating video!!!! When it comes to content marketing, you should spend at…
Brand : Top Mistakes That Are Making Your Business Suffer
Creating a consistent brand for an online business is a highly effective way to get more customers and clients, to increase awareness of your organization and to generally propel yourself…
Do Small Businesses need websites?
In one word, yes! The internet is the most effective marketing tools in existence nowadays and small businesses have the capability of reaching far more people than any leaflet drop…
The Importance of ‘Positioning’ Your Brand When You’re Just Starting Out
“Positioning” is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is,…