4 Unexpected Social Media Platforms to Grow Your Brand Awareness
It’s no surprise that social media marketing is crucial to business growth in 2018. After all, we’re living in a digital world — one where there are 2.62 billion social…
5 Marketing Strategies That Are Totally Outdated
What I found most fascinating about Mad Men were Don Draper’s “hot” ad concepts, which, in retrospect, seem nostalgic and laughably retro. In the real world, marketing evolves parallel to…
A Happy Marriage Between Brands and Influencers
The popular online marketing buzz word of 2017 is “influencer marketing.” While it’s been around for a long time, it’s just now evolved into its own specific category. My agency…
Mistakes Startups Make on Social Media That Yours Can Easily Sidestep
If you are a new business owner, you likely know all too well that establishing a a [bctt tweet=”Copying and pasting is for spammers, not entrepreneurs. #socialmedia ” username=”lenakhalid”] is…
12 Social Media Mistakes That Will Drive Followers Away From Your Brand
Smart brands know that an active social media presence is essential in today’s digital marketing landscape. Most companies have the requisite Facebook, Twitter and Instagram accounts, and make a point…
Why Your Fitness Business Needs Video On Social Media
For fitness professionals, standing out in an inherently competitive and constantly growing market is no easy feat. With the rapid growth of the industry, gyms, boutiques and personal trainers are…
Getting Influencers to Spread Your Brand’s Message
Influencer marketing is the process of connecting with influencers ie. people who have large followings in certain niches and can affect opinion – to increase the visibility of your own…
8 Fresh Stats About Social Video Marketing
Here are the eight latest statistics about social video, ripped straight from the pages of the 2018 Sprout Social Index. Learn them. Love them. Use them to create change…
5 Ways Startups Find the Ideal Social Media Influencer
Whether you are launching or you have been in business for a while, identifying social media influencer who can benefit your brand is critical to your success. For many brands,…