Integrating Email into Your Marketing Plan • Perfect Audience Blog
Remember when the world thought email was on its last leg…? 🙃 Today we know more than ever just how effective email can be when done right. Jeanne Jennings, of…
Experts Tell All – Which Metrics Are The most Important? • Perfect Audience Blog
If you are using a multichannel advertising platform, you will be able to easily collect this data to conduct your evaluations. But which of these metrics are most useful? Obviously,…
Understanding the Basics of Marketing Metrics • Perfect Audience Blog
How do marketers and advertisers know when they’re meeting their strategic business goals? Marketing Metrics are a great tool for getting to know your audience and how they interact with…
Identifying Your Goals For Maximum Success • Perfect Audience Blog
What are your goals as a marketer and advertiser? Identifying your ultimate performance goals will help you decide how to tackle your marketing strategy. What does success look like to…
Build Your LinkedIn Audience in 5 Steps (and why you need to) • Perfect Audience Blog
There are over 660 million users on LinkedIn.It’s where loads of small business owners and entrepreneurs spend their time.61 million LinkedIn users are senior level influencers and 40 million are…
4 Remarketing Emails That Will Lead To Conversions • Perfect Audience Blog
Guest post written by: Ryan Gould, Vice President of Strategy and Marketing Services, Elevation B2BEmail remarketing — or as some call it, email retargeting — may seem old school in an era of…
Working WITH the Robots • Perfect Audience Blog
As advertisers, we interact with data-driven automation, machine learning, and artificial intelligence on a daily basis. Google Adwords, Facebook Advertising, Perfect Audience, and other major ad platforms all use advanced…
AI in Advertising – the Perfect Audience AI Lab • Perfect Audience Blog
Upcoming Webinar!Join us Thursday, September 3 – How to Work WITH Advertising AI Shiv GuptaU of Digital Jalali HartmanPerfect Audience A.I. Lab Dr. Dan BeckerDecision.ai As advertisers, we interact with…
What We’ve Learned About Successful Campaigns at Perfect Audience • Perfect Audience Blog
The goal of advertising is always the same; to drive business, sales, or conversions. You need conversions to make money. You need impressions to lead to conversions.At Perfect Audience, we…