Best Practices for Effective Email Drip Campaigns
Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. But if you want to see big conversions from email then…
Tips for How Agencies Use Marketing Automation
As your business grows, you may find yourself overwhelmed with the day-to-day tasks tied to customer care. While contact with your customers at every step is crucial, you may not…
What Is Influencer Marketing (and Why Does It Matter)?
Today’s marketing strategy employs a variety of tactics, including email, green, holistic and direct marketing. A successful campaign might include aspects from all of them.Most companies these days know the…
Today’s Top 9 Digital Marketing Buzzwords
Algorithms? Automation? AI? Sounds like science fiction but it’s just another day in the digital marketing space. Flush with new technologies, this industry is always evolving. And new concepts beget…
Using A.I. in Your Advertising
“AI is one of the most important things humanity is working on. It is more profound than, I dunno, electricity or fire,”Sundar Pichai, CEO Google Machine Learning is definitely the…
Increasing Your Sales by Testing Price • Perfect Audience Blog
The psychology behind price tells us that the way we present price can have a huge impact on the success of a sale. Deborah O’Malley, founder of GuesstheTest.com, explains the…
The Evolution of Performance Marketing • Perfect Audience Blog
The field of digital marketing is ever-changing, but there are proven strategies you can take advantage of that still stand the test of time. Mike Grehan of Acronym and Todd…
Last Minute BFCM Strategies for E-Commerce Sites • Perfect Audience Blog
It’s no secret that Black Friday and Cyber Monday sales are getting more popular every year. The National Retail Federation has reported that approximately 20% of total annual retail sales…
How to Build Pages that Convert
Why aren’t more of your website visitors converting? In this session, our panelists will walk through how to turn your website visitors into REAL leads. We’ve taken well-known UX principles,…